For those that don't know (though most fashion-obsessed individuals do) NET-A-PORTER is an online shop (or e-tailer) selling designer brands at your fingertips. It is clear to say that as technology continues to evolve, so does the way we shop, and its a wonder whether in the future people will even be shopping by foot...who knows what the future holds. Even though I love a good Internet shop from time to time I enjoy the whole experience of shopping, not to mention the calories you burn from doing what you love most...shopping.
For me the whole concept of trying everything on and putting looks together by trying something new or mixing garments together is better than just viewing a photo of some gorgeously skinny model wearing the dress I want, because realistically I don't have that figure and she carries it off far better than I ever could, so I prefer to see what suits me and what doesn't. Also I often find that some of my best picks are garments that look dreadful on the hanger yet fabulous once you put it on.
On the contrary I am extremely ecstatic at the news of NET-A-PORTER transcending into cosmetics. We no longer only have designer fashion brands at our fingertips, but also the addition of make-up, hair and skin care products, not to mention fragrance. This includes a collection of both niche and well established brands catering to the site's sophisticated and discerning customers. "The proposition is really where the beauty-meets-fashion aspect and we see it as so symbiotic with the rest of our offerings. As we've developed our content, beauty is such a big part of fashion"
Sarah Chapman is one of the beauty experts who's luxury skin care range is now available to buy online. Best known for her Skinesis bespoke facial, Sarah is London's most sought after facialist and whilst her clinic is proclaimed to be one of London's best kept secrets, her products have now been exposed to the likes of many. How exciting! Other brands in stock include Aesop, Beauty Works West, James Read, Chantecaile, Natura Bisse, Dr. Sebagh, 3Lab and Phillip B.
Time to hit the shops, or shall I say 'time to grab my laptop'. Shop till you drop dolls!